BEMA REBRAND

collaborators:
Design Ranch, BEMA member task force

In 2016 BEMA adopted a new look and message as it neared its centennial celebration. We selected Design Ranch as our partner and worked with them on constituent research, ad campaign, logos, website re-skin, and member brochure.

​

My role: Served as liaison for the project task force. Developed launch timeline and tactics to announce the new look and brand position to BEMA’s members and to the wholesale baking industry. Collaborated on brochure copy.